Humans are easier to connect with than a machine. It makes everything you do seem more human and more relatable. Don't hesitate to show off the people who make the item, pack the boxes and answers customer's email. Humans are creatures of community, so the easiest way to connect with the customers is to show the people you are working with. It is how Airbnb engage people and make conversion rates increase:Į-Commerce About us page example #2: Apptopia story - Connect customers with humans, not machines Be simple and effective just as what Airbnb's about us page is doing. You are just simply telling your customer who you are and what you do. You don't have to outline 10 company's values or make a pitch to get funds for your company or save the world. but they forget the most simple and necessary thing is to focus on describing who they really are. They write about their mission, their philosophy, what their business is born to be. The mistake that almost all merchants make is over thinking the about us page.
e-Commerce About us page example #1: Make it simple and effective like Airbnb The best way to learn something is learning from the best! In this article, I will analyse the most outstanding eCommerce About Us page examples to help you learn the lesson behind: How Shopify About Us pages really increase eCommerce conversion rates. The best example of Shopify e-Commerce About Us page template The best example of Shopify e-Commerce About Us page template.Page Building: Launching an eCommerce store? Start building Shopify coming soon page now.Shopify marketing: Shopify SEO Ultimate Guide for Beginners.In this article, let's have a look at how e-Commerce about us page examples help you create your own Shopify about us page & increase Shopify conversion rates. That is the reason why Shopify about us page templates become one of the most important elements that help increase Shopify conversion rate. The first and most important thing to build brand trust is to tell the customer who you really are, with unique and trustful identity. That said, brand trust is one of the most important factors that affect eCommerce sales and Shopify conversion rates. The biggest friction is the fear of being deceived, such as paying money but not receiving anything, or the thing you receive is not the same as what you see on the internet.
Online shoppers experience a lot of friction and that friction prevents the customer from buying from your site, as well as decreases your Shopify conversion rate.
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